The company’s Botanic Hand Sanitizer is a light liquid that, if poured into a glass, could be mistaken for gin. The spicy scent, called Four Thieves, is redolent with clove and cinnamon; it brings to mind a wintry fruitcake. The name and formula were inspired by medieval criminals who, according to legend, avoided contracting the bubonic plague by anointing themselves with a similar blend of botanicals, Ms. McLachlan said.
A second scent, an herbaceous blend called Basilisk Breath, was introduced on July 16.
Beauty brands are also introducing hand sanitizers. Biossance, a popular skin care line, came out with one last month with moisturizing squalane. The Brooklyn fragrance house DS & Durga added one with a eucalyptus-based scent to its collection in April.
The skin care line Peter Thomas Roth unveiled its version in April; the makeup brand Nudestix introduced hand sanitizer in June. Shen Beauty, the influential beauty boutique in Brooklyn, created one it began selling this month.
Predictably, these elevated products come with a commensurate price tag. At $12 for a two-ounce bottle, the Amass hand sanitizer costs about eight times as much as a purse-size hand sanitizer at CVS. On the other hand, Augustinus Bader, the cultish German line that includes a $165 body cream, has, since May, been offering a limited supply of the hand sanitizer it created for front line workers to consumers for free, for a small shipping fee.
Higher prices haven’t necessarily deterred shoppers. March and April sales of Jao Brand’s Refresher hand sanitizer, which was introduced in 1997 and costs between $10 and $18, depending on size, exceeded those for all of last year, according to a representative of the brand. (Admittedly, one factor of high sales could be the low supply, at least early in the pandemic, of traditional hand sanitizers, although some high-end brands have also sold out of these products over the last couple of months.)