By Margeaux Sippell. In , more than 35 years after the music video became an art form, they continued to evolve. With a nod to the Charleston church shooting, Gambino and the background actors dance along as if everything is fine. The bronze medal was a tough call, but we would be remiss not to acknowledge the mesmerizing grace of Lamar and SZA as a musical power-pairing.
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In , music videos can still be the most powerful way for an artist to introduce us to their creative world, unveil a new aesthetic, or offer an emotional short story. These bursts of sound and image are readily accessible, mercifully brief, and, at their best, a lot more fulfilling than mindlessly scrolling through Instagram. Here are our 25 favorites from this year. In this infectiously fun video, Rocky and Tyler casually stunt in front of a fog covered Eiffel Tower on a gloomy day in Paris. For the video, she and director Hannah Lux Davis pay sugar-spun homage to classic romantic comedies of the past two decades. The snail is an allegorical icon of our harried times: a creature that slows existence down. The little shelled animal leads a hushed, lonely life here, playing video games and skateboarding, eating leftovers and crawling around amid an ordinary suburb. You feel for the solitary snail, and yet, sometimes we all want to be him—simple, ambivalent, finding comfort in the mundane. Throughout the clip, a bereaved mother mourns the loss of her son, who haunts the world he used to inhabit.
34. "Walk It Talk It (ft. Drake)" by Migos
Follow Billboard. All rights reserved. Recognizing both the videos we spent all year talking about and the ones we wished more people had gotten the chance to watch on heavy rotation, here are the Billboard staff's 50 favorite videos of Nathan R. Casting kid versions of rap stars has been a bulletproof music video concept for at least 20 years already, but "Bigger Than You" does well not to try to recreate the IRL universe of three of rap's biggest names. Instead, it just lets their teen doppelgangers swag out at study hall for a couple minutes. The invocations feel authentic; even mini-Drake has the combination of light external awkwardness but unmistakable internal resolve that undoubtedly still made the real Young Aubrey one of the popular kids at an early age.
If you'd declared a decade ago that music videos would be the most popular format on YouTube, you'd be gently maneuvered back to your room, given your meds, and told to resume your knitting project -- you always feel better when your hands are engaged. Our project here, however, is not merely a popularity contest. The videos below showcase the best collaborative work between artists and directors, a list we'll update regularly throughout the year. While most matters of taste are subjective choices filtered through a funhouse mirror maze of cultural and personal experiences, you'll find that these selections are objectively correct by any reasonable standard. Catch up on the best music videos of here.