Heat-not-burn tobacco products , also called heated tobacco products, are electronic devices that heat tobacco leaves to produce an inhalable aerosol, instead of burning tobacco like traditional cigarettes. While IQOS is an electronic device, the FDA has classified it as a cigarette, which means the product is subject to all the same existing restrictions for traditional cigarettes. Philip Morris claims these products are safer than cigarettes, but much remains unknown about the devices and the impact they will have. Heat-not-burn products are different from e-cigarettes because they use actual tobacco, not the flavored e-liquid typically found in e-cigarettes. The concept behind heat-not-burn is that it allows users to experience what looks and feels like smoking a regular cigarette without inhaling combusted tobacco. The company submitted applications to the FDA for two different regulatory approvals: one to market the product as a new tobacco product called a Pre-Market approval , and the other to market the product as less harmful than other tobacco products called a Modified Risk Tobacco Product approval. The agency has not decided on whether the device can be marketed as less harmful than other tobacco products. Tobacco companies claim that heat-not-burn products are less harmful than cigarettes because when tobacco burns, or combusts, it produces more than 7, chemicals that are found in cigarette smoke.
There are various types of heat-not-burn products. A World Health Organization report found no compelling evidence has been presented for the claims of lowered risk or health benefits compared with traditional cigarettes, which are based on industry-funded research for these products. As early as the s, tobacco companies developed alternative tobacco products with the goal of supplementing the cigarette market. A Cochrane review found that it was unclear whether using heat-not-burn tobacco products instead of traditional cigarettes would "substantially alter the risk of harm". There are different kinds of heat-not-burn tobacco products available and therefore the effects each kind produces will vary.
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This promising image is a sign board inviting tourists to the worlds of the Orient, developed by the occident to escape daily life, eroticized by the tales of The Arabian Nights. Hidden in the harem, the painting made the odalisque available for western eyes: lounging, dancing and above all, blatantly smoking. But above all, it created an image of otherness since European women were not allowed to have a cigarette between their lips; this was the emblem for prostitutes. Even when photography came into fashion, these dream worlds were presented on postcards, rather than what was actually experienced. Zooming in on Egypt, a pinch of pharaonic elegance could be added. Indeed, Egyptian tobacco was famous and used in the production of western cigarettes. Sold in eye-catching tin boxes, the Egyptian landscape illustrations soon changed into better selling eastern beauties, obviously tempting potential male users. Yet after the emancipation of tobacco in the west, the historical queens Cleopatra and Nefertiti invited tourist to the dream world of Egypt.
E-cigarettes are not safe for youth, young adults, and pregnant women, as well as adults who do not currently use tobacco products. Some e-cigarettes are made to look like regular cigarettes, cigars, or pipes. Some resemble pens, USB sticks, and other everyday items. The e-cigarette aerosol that users breathe from the device and exhale can contain harmful and potentially harmful substances, including:.